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The word yellow comes from the Old English geolu , geolwe ( oblique case ), meaning "yellow, yellowish", derived from the Proto-Germanic word gelwaz "yellow". It has the same Indo-European base, gʰel- , as the words gold and yell ; gʰel- means both bright and gleaming, and to cry out. Yellow is a color which cries out for attention. [6]

Yellow journalism , or the yellow press , is a type of journalism that presents little or no legitimate well-researched news and instead uses eye-catching headlines to sell more newspapers. [1] Techniques may include exaggerations of news events, scandal-mongering or sensationalism . By extension, the term yellow journalism is used today as a pejorative to decry any journalism that treats news in an unprofessional or unethical fashion. [2]